ISCA Archive Interspeech 2025
ISCA Archive Interspeech 2025

On the cross-modal makeup of charisma: Insights from a field-data analysis

Oliver Niebuhr

This study uses expert ratings and prosodic analyses of the most popular 2025 video speeches of the German DAX-40 CEOs to investigate the interplay of visual, verbal, and prosodic factors in perceiving speaker charisma. Results show strong correlations between all factors, point to a special role of prosody, and provide initial evidence for industry-specific speaking styles.